Essay on Ethical Theory vs. Nestle Marketing Tactics

According to Immanuel Kants ethical theory, an act is only morally right if we can will it to be a universal law of conduct. This ideal is what Kant called the categorical imperative. The categorical imperative has been successfully achieved when all of the following conditions have been met: the act in question is possible for everyone to follow; all rational people must be able to accept the act as if they were receiving the treatment themselves, and last, the act can never treat people as means to ends. In following Kants conditions, if everyone used deceptive marketing practices, as Nestlà © did, ultimately no one would believe in any product being marketed or those marketing the product. It would essentially nullify marketing†¦show more content†¦The Act Utilitarian theorist would essentially compare all logical and probable consequences to an act for everyone affected, and then compare them to each other as well as any alternatives, to determine if an act is morally right or wrong based on the consequences that bring about the greatest amount of happiness. In comparing the probable consequences, the Act Utilitarian must be unbiased in choosing the greatest amount of happiness, that is, he must be careful not to choose what gives him the greatest amount of happiness, but the overall positive value. The act itself is not morally wrong, but based on the possible outcomes it should be deemed wrong or right. Should Nestle have used the Act Utilitarian theory prior to practic ing their marketing tactics on third world countries, instead of being set in egoism, they would have concluded that what they had planned to do was ethically wrong. The positive values of using these marketing tactics would have been: greater profits to the Nestle company, worldwide recognition of the brand name itself, assistance to those mothers in third world countries who are unable to breast feed their children, and saving the lives of those babies who are truly unable to breastfeed. The negative values of using these marketing tactics, if compared prior to using them, would have been a severe distrust of Nestle itself if caught usingShow MoreRelatedpaul hoang answers72561 Words   |  291 Pagesspending on items such as books, equipment, repairs and improvements. They might also seek additional sources of funding such as government assistance. There will also be a need to account for all costs (expenditure) and revenues of the school. Marketing: schools need to attract customers (students and their parents). 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